Nu'Est, acrónimo de New Establish Style Tempo, es un grupo de chicos surcoreano que debutó el 15 de marzo de 2012 bajo la dirección de Pledis Entertainment. El grupo originalmente constaba de cinco miembros: JR, Aron, Baekho, Minhyun y Ren. Su nombre simboliza su deseo de establecer un nuevo estilo y ritmo en la escena del K-pop y la música en general.
El sencillo debut de Nu'Est, "Face", fue un éxito instantáneo, capturando la atención del público con su poderosa coreografía y mensaje social. La canción aborda temas de acoso escolar y dificultades adolescentes, resonando con muchas personas jóvenes que se identificaron con su verdad y honestidad.
Tras el éxito de "Face", Nu'Est lanzó varios sencillos y mini-álbumes, consolidando su lugar en la industria del K-pop. Algunos de sus trabajos más notables durante sus primeros años incluyeron "Action", "Hello" y "Sleep Talking". Además de su actividad en Corea del Sur, Nu'Est
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I'm Sorry
While the inside of my head was completely forgetting about you
At some point, someone is by my side, as if things are repeating
It's probably because I feel bad - I don't love her yet
I'm just living in each day that repeats itself
*Though I know I shouldn't I called you again
You ask, "though you knew you shouldn't, why did you call?"
Then I couldn't believe it but
With a calm voice, you said to me
"All of those happy memories, don't you think
they never existed in the first place, like a lie?"
I'm so dizzy, I'm so dizzy
Kill my soul, kill my name, kill my pain, a good for me
I wanted and wanted but to me, you weren't there but only your memories
Kill my soul, kill my name, kill my pain, a good for me
Why is my heart going toward you like this oh no
In my memories, I was afraid my heart would be noticed by you
So I hid and hid and avoided as I looked at you, going far away
I love you but you are not here anymore in this place
Even if I want to see you, I can't
Your smile, those tears, oh I need you
* Repeat
Kill my soul, kill my name, kill my pain, a good for me
I wanted and wanted but to me, you weren't there but only your memories
Kill my soul, kill my name, kill my pain, a good for me
(Oh I couldn't believe it but)
With a cold voice, you said to me, oh no
In my love, in my pain, in my memories,
You hugged me with a warm smile
I was tired from all the rain and wind inside of me
But without a sound, you came inside and held me
Do you do you know about my sore scars?
Do you do you know about my painful memories?
I'm sorry, so sorry, good bye, good bye
(Kill my soul, kill my name ,kill my pain, a good for me
Though I knew I shouldn't, why did I call?
Kill my soul, kill my name, kill my pain, a good for me)