[RUTHIE RIVKIN, spoken]
What a business
[MISS MARMELSTEIN, spoken]
In less than an hour, we'll know if we even have a business
(sung)
If you don't want to get nervous
Do yourself a great big service
Stay away, far away from 7th Avenue
You can lose your sense and reason
Guessing what style for next season
Yes, the dress business will make a wreck of you
[RUTHIE RIVKIN & MISS MARMELSTEIN]
On guessing what a day will say
A sheer impossibility
These poor kids brave, they work away
And try to build an industry
How crazy, bold, and reckless
Can human beings be?
[TEDDY ASCH, spoken]
Good afternoon, ladies and gentleman
And welcome to the premier showing of Apex Modes Inc
Our collection is designed to make you dream
Whether you're seeing our creations or wearing them
First on our stage, the lovely Vera, wearing 104
Basics come, and basics go, right?
Well, here is a basic that is not going anywhere
Because basically, it's sensational
Ladies and gentleman, at 49.95, this is the biggest bargain on 7th Avenue
And now, make way for Janet in one of our most elegant creations
Number 629
Which you'll be seeing in the next issue of
Well, I promised Vogue I wouldn't tell
Ladies and gentleman, that's number 629
And now, our proudest moment
The number that represents for us the meeting of the world's two greatest streets
Broadway and 7th Avenue
Here she is, direct from the Great White Way
Wearing Apex's number 777
Wrapped in Martha's pink
Miss Martha Mills